experiential design labs. courses. consulting.
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about muvaboard

We are a post-digital innovation studio creating and developing for the world in Oakland, CA. Our team is comprised of creatives, technologists, marketeers, strategists and many others.   

We believe some ideas and problems are too complex to explore with prose, alone. Muvaboard acts as an incubator for experience-based storytelling. We strive to build an organic connection between audiences and brands, culture and technology, people and ideas by providing remarkable experiences that bridge the online and physical worlds.

Whether we’re making robots, web applications or wearables, we foster connections that have a positive impact on lives and the world around us.

All of our production occurs in-house which allows us to reveal what’s under the hood to our clients. We use code, animation, printed circuit boards, and data visualization to explore topics that, otherwise, might get lost in an essay or video piece.

 
 
 
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big little labs

 
 

our story

Muvaboard exists to support stories that can be told, and problems that can be solved at the intersection of cultural production and technology. We bring technology into culture, as opposed to putting culture on top of gadgets. We thrive off collaboration and design and create with the end user in mind. Our work is at the edge of innovation and speculative design and encourages interaction, documentation and engagement between humans and robotics.

Big Little Labs was founded in early 2016 by a passionate technologist who pondered, 'what tools will people of color need in the future?' With that, our founder, Jamica El, began prototyping our first project - an embedded wearable camera for covertly recording encounters with the police. The project gained traction through a fellowship with BuzzFeed and resulted in coverage from several other outlets. 

The vision of Big Little Labs: Bring in consulting and contract work, and use the profits to grow internal projects and technologies. Keep many projects active, keep a small core team while building a high productivity workspace.

 

resources

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r & D

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cultural production

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I have been using The Walking Rovers since they trained my husky, Cyrus, as a pup. Cyrus is now five years old. The faces sometimes change, but each dog walker and sitter has been consistently compassionate and diligent.
— Corinne Mafnas
 
 
 
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consulting

 
 

Experiential marketing & advertising

We have an in-house creative department of art directors, copywriters and strategists who develop campaigns from brief through production. From festival pop-ups to viral phenoms, we'll help you get your audience talking about something amazing they’ve experienced—not about an advertising campaign.

R & D services

Our team is comprised of creatives, marketers, strategists, technologists, engineers (mechanical, electrical, robotic, and software) and artists. Whether we’re making robots, software or socks, we do the vast majority of our production in house. This allows us to be nimble in our process and give our clients excellent visibility into each project, from start to finish

 

 

Design & engineering

We help client creative teams bring their ideas to life on timelines that others won’t touch. Our staff of industrial designers, software developers, and electrical and mechanical engineers take products from concept to reality.

production & Innovation consulting

We lead workshops with our clients to help bridge gaps between product, manufacturing and marketing. We've also assisted teams with attacking specific problems from new perspectives. 

 

 
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CONTACT US

 

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